Hi, I’m Alex.
I'm a Social Media Manager and Content Creator with a background in advertising, hospitality, and tourism.
My path into social media didn't begin behind a desk—it began inside restaurants and waterfront venues, working directly with guests and learning what creates memorable experiences and keeps people coming back.
Today, I help restaurants, tourism brands, and small businesses tell their story through social media, photography, video, and content creation that feels authentic to who they are.
Every Brand Has a Story.
One of my favorite parts of this work is helping businesses uncover what makes them memorable.
I believe the best content doesn't come from following trends—it comes from understanding a brand's personality, community, and audience.
Whether I'm working with a waterfront restaurant, a tourism destination, or a local small business, my goal is always the same: create content that reflects the people behind the business and gives customers a reason to connect with it.
Why Hospitality &Tourism?
Before managing social media, I spent years working in hospitality and restaurant operations.
Having worked in hospitality as a bartender, manager, and content creator, I understand both the guest experience and the day-to-day realities of running the businesses I now help promote.
That perspective allows me to create content with a deeper understanding of the guest experience, community engagement, and what truly brings people through the door.
Beyond Work.
Outside of content creation, I still enjoy working behind the bar and exploring the creative side of mixology. There's something rewarding about crafting a cocktail that becomes someone's favorite or creating an experience that keeps guests coming back. Hospitality taught me the importance of connection, storytelling, and community—lessons that continue to influence the way I approach content creation today.
When I'm not behind the camera or behind the bar, you'll usually find me exploring Southwest Florida's waterfront communities, traveling with my mom and boyfriend, or spending time with my two dogs and cat. Many of the places, experiences, and everyday moments I enjoy sharing are the same things that inspire the content I create and remind me why I love helping businesses tell their story.