Sea-Craft Waterfront Tiki
Social Media Management • Event Promotion • Community Building
Sea-Craft Waterfront Tiki is a waterfront restaurant and entertainment venue located in North Fort Myers, Florida. During my time with the business, I progressed from server and bartender to Social Media Manager and eventually FOH Manager, combining hospitality leadership with content creation, event promotion, and community engagement.
This combination of hospitality and marketing experience provided a unique perspective when creating content, allowing me to connect the guest experience with the business goals behind it.
Industry: Hospitality & Tourism
Roles: Server & Bartender —> Social Media Manager —> FOH Manager
Timeline: November 2023 – January 2026
The Challenge
Sea-Craft Waterfront Tiki is more than a waterfront restaurant – it is a gathering place for locals, visitors, boaters, and live music fans. Known for its waterfront atmosphere, entertainment, and community-focused events, the restaurant creates an experience that extends beyond food and drinks.
During my time with the business, the challenge was translating that sense of community into social media while consistently promoting the events, entertainment, and experiences that kept guests coming back.
With live music, weekly events, food and drink specials, and waterfront dining all competing for attention, content needed to do more than provide information. It needed to capture the atmosphere of the business and give people a reason to be part of it.
During my time with Sea-Craft Waterfront Tiki, I progressed from server and bartender to Social Media Manager and eventually FOH Manager. This experience allowed me to approach content creation from multiple perspectives combining firsthand guest interactions with an understanding of business operations, event promotion, and community engagement.
My Role
Social Media Management
• Managed Facebook and Instagram content.
• Planned and scheduled promotional content.
• Developed platform-specific messaging.
• Maintained consistent brand voice.
• Engaged with the online community.
Event Promotion
• Promoted live entertainment and recurring events.
• Created content for Music Bingo, Karaoke, NFL viewing parties, and seasonal celebrations.
• Developed graphics and promotional campaigns.
• Increased awareness of weekly programming.
Content Creation
• Captured photography showcasing guests, entertainment, food, drinks, and the waterfront atmosphere.
• Produced promotional video content highlighting live entertainment, special events, and weekly programming.
• Developed content that reflected the entry and community of the business.
Hospitality Leadership
• Managed front-of-house operations.
• Supported staff training and guest experience initiatives.
• Assisted with scheduling and daily operations.
• Bridged operational goals with social media strategy.
Photography
Photography played a key role in showcasing the guest experience at Sea-Craft Waterfront Tiki. From waterfront dining and weekly specials to live entertainment, staff, and community events, visual content helped tell the story of the business and the people behind it.
Food & Beverage
Photography was used to showcase menu items, cocktails, seasonal and weekly specials, and the waterfront dining experience.
Content featuring staff, guests, and day-to-day moments helped highlight the people behind the business and strengthen connections with the Sea-Craft Waterfront Tiki community.
Community & Hospitality
Entertainment & Events
Photography also support live entertainment, recurring events, and the energetic atmosphere that made Sea-Craft Waterfront Tiki a gathering place for locals and visitors.
Promotional Graphics
Promotional graphics were created to support weekly entertainment, recurring events, seasonal campaigns and menus, food and drink specials, and community initiatives. While photography helped tell the story of Sea-Craft Waterfront Tiki, graphics were provided clear and consistent communication across Facebook and Instagram.
Entertainment & Weekly Programming
Specials & Promotions
Seasonal & Community Events
Impact
Sea-Craft Waterfront Tiki shaped the way I approach hospitality marketing today.
During my time there, I learned that successful social media is not just about showcasing food and drinks – it’s about capturing the people, experiences, and moments that make guests want to return. The content that performed best was always rooted in the community that surrounded the business.
As I grew from Server to Front of House Manager and Social Media Manager, I gained a unique perspective on both the guest experience and the day-to-day realities of operating a restaurant. That combination allowed me to create content with purpose, support events and promotions, strengthen community engagement, and contribute to the overall guest experience.
This experience laid the foundation for my approach to content creation: tell authentic stories, build meaningful connections, and create work that supports real business goals.